Yi-Ke Hong | Brunswick Group
Yi-Ke Hong

Yi-Ke Hong

Director, Beijing

Yi-Ke advises foreign multinational companies and Chinese companies on corporate reputation, crisis management, litigation communications, media relations, internal communications, and investor relations.

She has extensive experience working with companies facing issues affecting their business continuity in China—from high-profile litigation matters and anti-corruption investigations to environmental incidents and food and safety crises. She also works with clients to rebuild their reputations and to rebuild trust following high-profile crises.

Beyond crisis situations, Yi-Ke works with clients to enhance their standing among key audiences in the communities in which they operate in China—this includes advising on media relations, stakeholder engagement, and corporate responsibility initiatives and reporting. Yi-Ke joined Brunswick in 2011, prior to which she worked for Burson-Marsteller for more than three years.

Yi-Ke holds a Master’s Degree in Translation and Interpretation from the School of English and International Studies at Beijing Foreign Studies University.