Employee Engagement

Influencing and supporting employees to create value

We help our clients influence and support their employees to operate in ways that create value – for their company, colleagues, customers and communities. Our global team of senior communications, change, creative and HR advisors helps leaders address the people implications of critical business issues.

We partner with business leaders to get the very best from their people, focusing on three areas:

Employer reputation

We bring Brunswick’s combination of insight, advice and creative execution to help you attract, retain and grow the talent you need to succeed. From understanding how current and prospective employees view you, to articulating your unique employee value proposition. And from addressing workplace challenges, labor relations and activism to building employee and leader advocacy.

Change engagement

We ensure your employees understand, care and act during the most important situations, transactions and transformations. Whether it’s launching a new strategy or reorganising the business. Making an acquisition or divestment, undergoing a change of ownership or introducing new leadership. Or mobilising employees around a new vision for your future and your important role in the world.

Culture development

We define the mindset and behaviors required from employees to create the conditions for your business to succeed. And we identify the cultural levers you can pull to influence and support employees to think and operate in these ways. Our Culture Indicator measurement tool provides a clear understanding of your desired culture, tracks progress towards it, and shows where additional effort is required to overcome cultural barriers.

Engagement is a behavioural outcome
You know your employees are engaged when they’re purposefully operating and behaving in ways that create value. Why? Because they believe they’re contributing to something truly meaningful. They want to play their part and understand exactly how they can do that.
Simplicity and creativity are vital
Reaching employees has never been easier. Connecting with them has never been harder. We believe it’s vital to make things simple and to cut through the noise to get people’s attention, using the most creative – and sometimes surprising – consumer engagement techniques.
There is no ‘one size fits all’
Your engagement requirements are unique. While it’s important to learn from best practice in other companies and industries, our starting point is always to create a tailored engagement strategy and plan. One that will achieve and measure your specific engagement and business outcomes.
External is as important as internal
The boundaries between internal and external engagement have blurred. Employees are as likely to view your CEO’s LinkedIn profile as a communications channel as they are your company intranet. Our engagement strategies are built to be inside-out and outside-in.
It all starts with leadership
We coach and support leaders to be more engaged and more engaging. We know that every day, employees are asking their leaders: “what do you think?” And we want to help your company’s leaders respond confidently, constructively and consistently.

Examples of our work

Recent articles

Meet the team