We analyzed a set of critical issues and ranked interest and engagement in the context of search, recent media coverage, and social media engagement in the District of Columbia. Our analysis focused on understanding how issues evolved over a 30-day period in June 2021.
Why we started Searching 202
In order to contextualize current key issues and how audiences are interacting, sharing, and searching for these issues, the team created “Searching 202.” The output
segments Washington D.C., issues-based data to understand overall search interest, news volume, and social media engagement on articles originating from the district.
Search trends help us to understand audience interest and intention
News coverage allows us to understand the media narrative
Social media engagement sheds light on what drives audience engagement
Together, the triangulation of these three digital data elements delivers unparalleled insight into how issues are evolving in D.C.
How to use this output?
The output is not meant to be predictive, but directional in what key issues are gaining momentum during any given month. This output will be updated monthly to further trend issue uptake over time and analyze additional issues as they arise.
What did we investigate?
Issues were analyzed to:
- Understand relative rank within the set of our custom issues list
- To discover how the issues have evolved over time as a standalone topic