After the success of our ‘complete to win’ employee engagement campaign, pladis approached Brunswick Creative to refresh its brand. Although their individual product brands are well-known, much loved, and have a powerful brand equity, they wanted the overarching pladis brand to have a stronger voice.
A strong element of the current visual identity is the logo: bold, eye-catching and created in the “pladis red”. To build on the foundations already in place and give that all-important sense of both progress and longevity; innovation and heritage, we introduced the Yildiz star to emphasise the pride in being part of the group, while developing the idea behind a constellation of star brands. We worked on the narrative, bringing to life the brand. Creating a visual identity that not only reflected the pladis purpose, ‘Happiness with every’ but also kept the familiarity of the existing look and feel. The outcome was a mature, fresh take on the brand that had the pladis purpose running throughout.
The client said, “Feedback so far on the new website has been overwhelmingly positive - hooray!”