Pascale Youssef

Pascale Youssef

Director, Dubai

Pascale is a seasoned digital marketing expert with more than 15 years’ experience creating unified online solutions that elevate brand reach, engagement and reputation.

Prior to joining Brunswick Group as Gulf Digital Director, Pascale was a strategy lead for APCO Worldwide and regional Digital Director. In this role, she serviced a range of high-profile corporate and government entities. She successfully managed the online communications of several Group of Twenty (G20) engagement groups, multi-market communications for corporate mergers and acquisitions, and led on the creation of digital solutions that bridged connectivity gaps in times of uncertainty. 

Pascale was also a digital Account Director at OgilvyOne Dubai. Here, she held the position of digital lead for Dubai Tourism’s ‘Winter Sun’ campaign, where she was tasked with delivering a global digital production and distribution campaign with international outreach. Prior to this, Pascale also held the role of Performance Lead for IBM, where she was responsible for driving the brand’s digital marketing and performance media across the Middle East, Africa and Turkey. 

Pascale’s main specialty is enabling corporate, government and destination clients connect with their audiences through customized, multichannel online communications strategies that are performance and results driven to meet brand ambitions and reach optimal impact through social and digital marketing.