While this is seemingly in no doubt, it is still the exception to see companies launch their report as they would their most important product. If they did, social promotion would be core to the strategy for reaching and engaging with audiences, as would driving them back to a digital reporting experience – a narrative-focused ‘marketing’ site bringing out the key messages (product highlights?), performance summary, and stories from the year through a mix of formats, from interactivity and animation to film and graphics. These top-level, engaging experiences would be supplemented by the full detail within PDF downloads of the entire report (the full product spec!).
Here are a few we’ve launched recently, where we’ve helped our clients maximise the visibility of the content amongst key audiences through digital channels.
If you have any questions about launching your next Digital Annual Report please speak to Rick Sellers, Partner, Digital Strategy.