The Larry Ellison Foundation had branched out from a focus on medical research into nutrition, health conservation and education. With a new digital-first brand and website, we not only show how the Foundation has broadened its remit, but how Larry’s personality and beliefs are behind everything that it has achieved - and aims to achieve.
Inspired by Larry’s love of Asian art, the site blends elements and techniques from the past with a contemporary aesthetic. The hand-illustrated crane motif and the translucent canvas combine to give the site a crafted feel. Editorial layouts, with bold colours and refined typography captures the aspirational personality of Larry Ellison.
The website has been recognised by the wider industry including Communication Arts and Awwwards. Larry Ellison simply said of the website: ‘Beautiful’.