“Crisis doesn't change people; it reveals them,” according to the novelist Eric Walters - and the same can be said for companies.
Responses to the COVID-19 crisis is an Acid Test for corporate leadership. When the pandemic has passed, people will look back and ask: how did you stand by your employees, even as revenues dried up? How did you support consumers? Did you ask the crucial question: how can we help?
The virus is also a test for whether discussions about “corporate purpose” and “stakeholder capitalism” are consequential debates - or just more hot air.
Watch our Business & Society Webinar on-demand and find out who is emerging as the corporate heroes - and zeroes - of the crisis, and what we can learn for the future.
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